Project Description

While working at JSR, I built and maintained a large scale Magento installation consisting of a B2B site, a B2C site and over 100 ecommerce stores for bands & performers (microsites).

  • I drastically increased organic SEO and managed
  • Developed numerous automated product lists for wholesalers
  • Developed several custom modules to align with company workflow
  • Implemented hundreds of promotions and designed banners and ad assets for them.
  • Designed and developed eCommerce workflows based on ITIL lifecycle, and created SOP’s for the processes.
  • Integrated the site into Amazon using M2E
  • Built custom facebook stores for bands with automated management using Magento API
  • Oversaw marketing staff, and developed inbound marketing schedules and procedures.
  • Implemented advanced data analysis and funnels using Google Analytics and Google Webmaster tools. Including custom campaigns, dashboards, and more.
  • Managed B2B & B2C newsletters using Mailchimp integration with Magento
  • Designed and developed Monthly subscription service (retired)