While working at JSR, I built and maintained a large scale Magento installation consisting of a B2B site, a B2C site and over 100 ecommerce stores for bands & performers (microsites).
- I drastically increased organic SEO and managed
- Developed numerous automated product lists for wholesalers
- Developed several custom modules to align with company workflow
- Implemented hundreds of promotions and designed banners and ad assets for them.
- Designed and developed eCommerce workflows based on ITIL lifecycle, and created SOP’s for the processes.
- Integrated the site into Amazon using M2E
- Built custom facebook stores for bands with automated management using Magento API
- Oversaw marketing staff, and developed inbound marketing schedules and procedures.
- Implemented advanced data analysis and funnels using Google Analytics and Google Webmaster tools. Including custom campaigns, dashboards, and more.
- Managed B2B & B2C newsletters using Mailchimp integration with Magento
- Designed and developed Monthly subscription service (retired)